Selected work / 04 · Food and hospitality
Kesse Cooks
A fresh look for a food business ready to come back.
Kesse Cooks was getting ready to return to business. The work gave the brand a clearer look across its Instagram page, brought its comeback message to life and made key details—like the menu, prices and pre-order process—easier for customers to find.
The Instagram page before and after the refresh.
01 / The starting point
The business was coming back. Its page needed to show that.
When a business returns after a break, people need to know what has changed. Is it open again? What can they order? Where can they find the menu? How do they place an order?
The old page had food photos and basic details, but the new return called for a more joined-up look and clearer messages. The aim was to make the page feel active, easy to follow and ready for customers.
02 / The new look
Give people a simple message they can spot and remember.
The refreshed page used a clear green and yellow look, bold words and a friendly brand message: "Smile." The same look could carry the comeback news, food updates and useful order details.
03 / Make ordering clear
Customers should not have to search for the food, prices or next step.
The food price graphic put the menu, prices, WhatsApp number and pre-order message in one place. It helped answer the first questions a customer may have before placing an order.
Put meal names and options where customers can find them quickly.
Show the WhatsApp number and explain that orders are by pre-order.
04 / Bring the brand to life
Make the food feel human, warm and worth coming back for.
The content used food, the brand's smile message and a portrait to give the page more life. It helped the comeback feel like more than a notice—it gave people a look at the brand and the person behind it.
05 / The result
A clearer page and a more joined-up return.
The work brought the profile, comeback message, food menu and campaign graphics into one clear look. Customers could see that Kesse Cooks was back, understand that orders were by pre-order and find the number to contact.
The before-and-after view also shows a change in how the business presented itself on Instagram. The screenshots are a visual record of the page refresh; they do not provide enough information to claim follower growth or a rise in sales.
06 / The takeaway
A comeback is not just an announcement. It is a chance to make the business easier to understand.
When people can quickly see what you offer, what is new and how to take the next step, they have a better chance of choosing you.
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